← Home/Agent library/Live demo · Sales

Sales Revenue Agent
in action.

See how the agent unblocks a deal stuck for 3 weeks — blocker analysis, personalized follow-up strategy, email ready to send.

Agent active · Production📊 CRM Salesforce💼 Autonomous deal intelligence🔒 LOOP™ Governance
Definition

The Sales Revenue Agent is a Claude agent that helps move opportunities forward: analysing stalled deals, reading the pipeline, preparing negotiations and drafting follow-ups. It works from your CRM data and proposes a reasoned strategy, but the rep decides what gets sent and on what terms, under LOOP™ governance.

Under the hood

How the agent works

The agent works for key account reps, their managers and the team that runs forecasting. It monitors the pipeline continuously and prepares follow-ups and proposals, and leaves the relationship, the negotiation and the timing to the reps. It connects to your CRM, sales data and reporting tools through the MCP protocol, under your permissions.

01

What it takes in

Opportunities from your CRM with their history, exchanges with the customer (emails, meeting notes), your price lists and your sales rules. It also uses public information about accounts, such as appointments or announcements, to understand what may have changed on the customer's side since the last conversation.

02

What it does

It spots deals that have stalled, analyses the exchanges to understand what is blocking them and proposes a follow-up strategy. It prepares commercial proposals and negotiations, documenting the alternatives and the room for manoeuvre. With existing customers, it identifies growth opportunities based on their usage and their news.

03

What it hands back

A brief for each opportunity with the situation, the likely cause of the blockage, the proposed strategy and a follow-up email ready to personalise. Structured commercial proposals and a list of reasoned growth opportunities. The rep chooses what to send, to whom and when, and stays in charge of the relationship.

Who decides what

Green zone · the agent acts alone

Analysing the pipeline, spotting stalled deals, preparing briefs, drafting follow-ups and updating forecasts.

Orange zone · a human approves first

Anything sent to the customer, any price proposal and any discount. The agent prepares it, the rep approves, and their manager does so beyond the rep's limits.

Red zone · the agent stops and escalates

An unusual contractual condition, a dispute or a request outside your sales policy. The agent stops and escalates the question to sales leadership.

Three typical situations

01

A deal stalled for weeks

A customer has gone quiet. The agent finds that the contact has changed roles, proposes a new approach and drafts a follow-up to the right person.

02

A commercial proposal

A customer is waiting for an offer. The agent prepares the proposal from past exchanges and your price lists, and the rep adjusts it before sending.

03

Growing an existing account

A customer already uses your offer in one of its entities. The agent spots the other entities likely to be interested and prepares the arguments for the rep.

01What it takes in

Opportunities from your CRM with their history, exchanges with the customer (emails, meeting notes), your price lists and your sales rules. It also uses public information about accounts, such as appointments or announcements, to understand what may have changed on the customer's side since the last conversation.

02What it does

It spots deals that have stalled, analyses the exchanges to understand what is blocking them and proposes a follow-up strategy. It prepares commercial proposals and negotiations, documenting the alternatives and the room for manoeuvre. With existing customers, it identifies growth opportunities based on their usage and their news.

03What it hands back

A brief for each opportunity with the situation, the likely cause of the blockage, the proposed strategy and a follow-up email ready to personalise. Structured commercial proposals and a list of reasoned growth opportunities. The rep chooses what to send, to whom and when, and stays in charge of the relationship.

Who decides what
Green zone · the agent acts alone

Analysing the pipeline, spotting stalled deals, preparing briefs, drafting follow-ups and updating forecasts.

Orange zone · a human approves first

Anything sent to the customer, any price proposal and any discount. The agent prepares it, the rep approves, and their manager does so beyond the rep's limits.

Red zone · the agent stops and escalates

An unusual contractual condition, a dispute or a request outside your sales policy. The agent stops and escalates the question to sales leadership.

Three typical situations
01
A deal stalled for weeks

A customer has gone quiet. The agent finds that the contact has changed roles, proposes a new approach and drafts a follow-up to the right person.

02
A commercial proposal

A customer is waiting for an offer. The agent prepares the proposal from past exchanges and your price lists, and the rep adjusts it before sending.

03
Growing an existing account

A customer already uses your offer in one of its entities. The agent spots the other entities likely to be interested and prepares the arguments for the rep.

Documented ROI · Sourced figures

Results in production.

Deployed at Decathlon B2B, the Sales Revenue Agent unblocks deals, prepares negotiations and generates sales follow-ups autonomously.

192%average documented ROI on pipeline management
McKinsey 2025
−45%reduction in sales proposal preparation time
vs. manual process
+23%closing rate on re-engaged deals
SaaS B2B Benchmark
On requestdeployment time to production
Claude Ignite + Moove
192%
average documented ROI on pipeline management
McKinsey 2025
−45%
reduction in sales proposal preparation time
vs. manual process
+23%
closing rate on re-engaged deals
SaaS B2B Benchmark
On request
deployment time to production
Claude Ignite + Moove
Frequently asked questions

Sales revenue agent: your questions.

What does the sales revenue agent do?
It supports forecasting, pipeline analysis and pricing, spots deal risks and prepares recommendations.
Does it decide pricing on its own?
No: the agent prepares the analysis, pricing and forecast decisions stay human via LOOP™ trust zones.
How does it integrate with our tools?
Through MCP it connects to your CRM, sales data and BI tools, under your permissions.
What gains can we expect?
More reliable forecast, better-steered pipeline, better-tooled pricing decisions. Metrics defined during Claude Ignite scoping.
What data does the agent rely on?
Opportunities and history from your CRM, past exchanges with the customer, and your sales rules and pricing policy. The agent explains where each recommendation comes from, so the rep can check and adjust it before following up or negotiating, and nothing is sent without their approval.
By function

Functions that use this agent

Ready to deploy this
agent for your team?

30 minutes to validate feasibility on your processes. No slides, no pitch — a concrete conversation.

Identify my use case →See Claude Ops →